The Forgotten Roadtrip

To launch the new Mercedes SUV “GLA” we created a user experience website that reinvented the art of storytelling. We came up with a breathtaking road trip story of a guy for a 15 min shortfilm, which we called ‘’The Forgotten Roadtrip’’.

Client: Mercedes-Benz    
Agency: Jung von Matt/Alster
Awards: Website of the Day – Awwwards.com

MOSAIC STORYTELLING

The story line litteraly is split in more than 130 different pieces. Like memories, that are shattered into fragments. Some of them are moving images, some are cinemagraphs, stills or animated gifs. Only because the pieces are put back in a certain order – like a mosaic – the whole story can be revealed by the user.

3.1_bg_mosaic_composing3.1_bg_mosaic_composing

WEBSITE ASSETS

1. Cinemagraph
2. Image sequence
3. Video
4. Parallax scrolling
5. Cinemagraph
6. Image
7. Parallax scrolling
8. Image
9. Interactive element

MEDIA

How did we drive traffic onto our webspecial, you’re asking? We simply transported the idea of mosaic storytelling onto some more advertising media like film trailers and posters and had them lead to the website.

USING PINTEREST FOR PROMOTION?

We also used Pinterest to get more medial attention. We created images that were about 2000px high and cut them into 3 postings and therefore made sure that our target group couldn’t help it but saw our posts.

8_page8_page

46.922px

Website height

12.500

Lines of code

24

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